Between store displays and workshops,I found a little “talent” I never planned for: arranging flowers.
02
My love language: gifting
Somewhere along the way of growing up,I noticed how I love people.Family, friends, love: it’s always the same.I give.I found out my love language is gifting,especially good food 😋
Honestly, many of my best relationships started with a box of cake.I’d invite someone to try Lam Yên,or just hand them a piece of something I truly love.In a way,I was sharing a piece of myself,and receiving one in return.
I once read a book called You and I Eat the Same,and one passage stuck with me.
I love gifting because there’s so much in it.
Sharing.
Caring.
Saying “I love you” without saying it.
Sometimes it’s a reason to keep in touch,a way to say hello or goodbye…
We don’t just give a gift.
We create a connection.
And with food,well, the shortest way to someone’s heart is through their stomach ;)
Established in 1997, Indochine House is a commercial art gallery specializing in Asian art, from Chinese ceramic and Vietnamese antiques to modern and contemporary paintings.
Returning to the art market in 2021 with the concept of “Art for Living,” the gallery brings together paintings from EBAI (École des beaux-arts de l’Indochine), antiques, and decorative objects.
Acculturation
Acculturation is what happens when cultures meet and keep flowing into one another.
Full Stack Marketer
Borrowed from tech: a Full Stack Developer builds both the front end and the back end of an app.
A Full Stack Marketer can handle every function of a marketing team. It suits small and mid-sized businesses with a distinctive product, especially local F&B brands. Usually it’s someone with one standout strength (content, research, ads…) who stays flexible: learning the rest, finding outsourced partners, and running many kinds of marketing activity to reach the brand’s goals.
Mono Coffee Lab
A sustainable café, nurtured by people and warm service since 2019, now with four locations.
123 Restaurant is a family restaurant with a 30-year history and three locations in Hanoi. Serving a wide variety of rice and noodle dishes, it brings the best of everyday meals to the table: piping hot, generously portioned, and full of the comforting flavours of home.
About Lam Yen
Lam Yên is a Vietnamese confectionery brand rooted in Tú Lệ young green rice ( Tú Lệ) and the creativity of reimagining traditional cốm into modern treats, best known for Cốm Xào Mooncakes and Fresh Cốm Mochi.
With handcrafted products made fresh daily and no preservatives or additives, Lam Yên brings a fresh take to a cherished Northern Vietnamese delicacy.
About Cốm
Cốm, or young green rice flakes, is a traditional delicacy from Northern Vietnam, deeply associated with the arrival of autumn in Hanoi. Traditionally made in the autumn harvest, this humble gift from the land carries a fresh, grassy fragrance and a delicate sweetness.
Wrapped in lotus leaves and enjoyed a pinch at a time, Cốm invites you to slow down and savour its soft, chewy texture and subtle nutty, buttery notes.
Store Opening
After four years of selling online and one year of marketing efforts, Lam Yên opened its first physical store in Hanoi.